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    Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

    The strength of Pirelli lies in its people, who come from different countries and have a wide variety of different skill sets. This diversity is encouraged by Pirelli, which recognizes the professional excellence of its many specialized individual functions and puts great store in the development of young talent. In order to enable all of its 30,500 employees to reach their full potential, Pirelli is also committed to providing continuous training, promoting cross-functional cooperation, ensuring the exchange of practical and theoretical know-how between countries, and supporting the implementation of the most highly evolved company procedures.

    Pirelli, a Pure Consumer Tyre Company, has a particular focus on the High Value1 tyre market and is constantly engaged in the development of innovative products created to reach the highest levels of performance, safety, quietness and adherence to the road surface. Tyres to address the most specific mobility needs of the end Consumer. Within the tyre industry, Pirelli competes with “Tier 1” manufacturers that have higher than average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli stands out because of its exclusive positioning in the Pure Consumer Tyre segment, focused on High Value products that at the end of 2020 accounted for around 70% of group revenues. In the context of High Value tyres, Pirelli is the leader in Prestige tyres, with a market share of over 50% in the Original Equipment channel.

    The Pirelli brand is an international icon that stands for technology, tastefulness and Italian excellence, and is synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.